Australian Open Ident
Brand Film
Australian Open Ident
In collaboration with Tennis Australia, STEPS undertook the task of transforming the new rebrand into an animated graphic package. This encompassed creating idents, openers, stings, and LED animations for all three stadiums. The Australian Open, known as one of the major tennis grand slams worldwide, prompted a shift in visual language towards a sports entertainment-oriented approach, departing from conventional sports aesthetics.
Core Deliverables
- Australian Open Ident
- Creative Director / Motion Designer: Sept Putra Motion Designer,Compositor and Editor: Jason James
- Client: Tennis Australia
- Animation Type: 2D/3D, Animation, Motion Graphics
Production Archive
A look behind the lens of this production.
