top of page
STEPS creative studio. Art, design, animation & ideas
Brand Film
How To Enjoy The NBA
TV Commercial
NBA - ‘How To Enjoy The NBA’
Producer: Ruifang Hua
Lead designer: Andrew Archer
Animator and editor: Jason James
Assistant Artist: Janelle Barone
Sound Production: Michael O'Connell
Animation Type: 2D/3D, Animation, Motion Graphics
STEPS had the pleasure of animating and editing this 15 second opening for NBA Asia. The animation introduces NBA basketball to the Japanese and Asia audience through a visual style that includes traditional elements which were given a dynamic and contemporary transformation. The end result is an engaging and vibrant look at the NBA and the game of basketball. Designs and creative direction by the mighty Andrew Archer.
bottom of page